MAPLE Score™ separates ingredient origin, processing location and brand ownership—so Canadians can understand what each claim actually means
68%
Canadian ingredient origin, calculated using ingoing ingredient weight.
Processed in Canada
Where the product is made, packed or manufactured.
Canadian-owned
Who actually owns or controls the brand.
Illustrative example. The percentage measures ingredient origin; processing location and brand ownership are shown separately.
Why ask: What’s the MAPLE Score™?
Because origin claims, maple leaves, processing location and brand ownership can each mean something different. None tells you, on its own, how much of the product’s ingredients are Canadian.
MAPLE Score™ provides the missing, comparable percentage.